Keep an Eye on Google Trends, News & Ask the Right Questions

content marketing, search engine

Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

Keep an Eye on Google Trends

For every serious marketer, Google Trends is a must-have app.
Because of its influence, it’s critical to know how to use it correctly and avoid “discovering patterns” when none exist.
What Are Google Trends, and How Does It Work?
Google Trends is a free service that displays statistics and graphs on the success of various Google and YouTube search keywords.

“If you aren’t up to date on your data, your competitor will be.”

It was first launched in 2006, and the most recent update was released in May 2018.
You may use Google Trends to:

See what’s been happening lately.
Within a market or umbrella subject, identify trending themes or subtopics.
Find out what’s up in your field when it comes to regional searches.

Ask the Questions Your Customer Would Ask.

This demonstrates that people are dependent on SEO professionals more than ever before. As an SEO firm or Marketing Agency, it’s your job to figure out what your customers need and how to support them finding the content they are looking for.

The effectiveness of your client’s SEO strategy is determined by how transparent the channels of communication are with one another, and it all begins with you asking the right questions. It’s vital to remember that it’s not about raising questions; it’s asking the right ones that will guarantee you can provide your clients with the resources they need.

Questions for Your Customers:

 

  • What is the website’s goal for your customer?
  • What are the marketing objectives of the website?
  • Have you ever done some SEO on your website?
  • How well-versed in SEO are you?
  • How long has it been before you updated your website?
  • Are you able to make changes to the website’s on-page optimization?
  • Do you have an in-house web developer?
  • What market are you aiming for?
  • Where in the world is your target market (geographic location)?
  • Who are your three main competitors?What is the budget for this project?
  • How important is this SEO campaign to you? What is your expectation?

Questions for Their Customers

 

  • Use Brainwriting within your group what you would be googling.
  • What Keywords are their Competitors ranking for and why aren’t they.
  • Draw a Heatmap for your highers traffic keyword and compare it with the actual data.

Be an/the expert

You’re effectively wasting free traffic to your website if you’re not selling your content. You need to be an expert, or perhaps cite someone else (for example, Sarah Richards for content design) if you want to draw users and convert them into consumers. You will need to master one of the most critical concepts behind success in the organic search rankings space: content marketing.

Okay. This could seem to be a trendy word. However, this is not the case. Content marketing has been around for decades and is a tried-and-true principle for success on the internet. Content marketing has recently become a hot subject due to the fact that it has proven to be one of the primary and key factors of search engine optimization performance.

What is the reason for this? Those that enjoy great content are more likely to connect with it and post it. The content will go viral at times. Even if it doesn’t go viral, if handled correctly, it will propel you into the stratosphere. You simply must learn content marketing if you’re serious about bringing new users to your website.

Use non-existing old content to reuse /  301 redirect

A redirect is a method for your website to submit a short notification to your reader’s browser informing them that the page they wish to access has changed, so their browser will instantly redirect them to the new page of your preference.

Redirects come in a variety of forms, including 301 redirects, 302 redirects, and 307 redirects, among others.

To keep this article short and helpful, we’ll just discuss 301 redirects since they’re the most relevant.

Let’s look at why it’s so relevant by looking at the usage case.

When is it necessary to use a 301 redirect on WordPress?

When the domain or a tab on your site has been moved, and you wish to redirect the user to a new page instead, you can use 301 redirects.

When one of our readers asked for a way to redirect traffic from an old post to a new one, we came up with this article concept.

If you’re going to delete a post or website in lieu of fresh material, you’ll need to set up a redirect.
If you want to change the permalinks of your post or blog, you’ll need to make a redirect.

What is the reason for this? Since failing to create a redirect would result in a 404 not found error for your customers. This is not only inconvenient for visitors, but it also has the potential to damage your site’s SEO and search engine rankings.

When this happens, 301 redirects become extremely relevant.

It enables you to inform search engines and the users’ browsers that the website they are attempting to access has been transferred permanently.
This helps you to move all the old page’s traffic and backlink (SEO) strengths to the current one.

Google structured data

Structured data is a platform that allows you to provide Google with basic details for a web page. Google will then use this data to generate rich, insightful results. These rich snippets are common with audiences.

Structured data allows you to communicate with search engines. You will say the search engines which ingredients are in your recipe, how long it takes to prepare it, and how much calories it contains. Google would be able to automatically comprehend all of this data and determine whether or not to use it in search results.

Use Google News if you can.

Google News allows people to read about and interact with you through a variety of applications. Advertisement and seamless subscription purchases by Subscribe with Google are influential branding and monetization opportunities in the Google News experience.

Setup Google News

Through uploading RSS feeds, website URLs, or images, you can share the content with Google News using the Publisher Center app. You may choose between direct influence and traffic utilizing Accelerated Mobile Pages (AMP) or personalized styling of feed-backed material to have the optimal experience for readers.

Outcome?

Even if you don’t create a publication in the Publisher Center, Google can discover your site through our standard web crawl. If you don’t want your material to appear in Google News, you can disable links to it on your website without impacting its indexing or ranking in Google Search.

Although you are not required to register with the Publisher Center in order to be eligible for Google News rankings, there are several advantages to doing so:
Power of content and branding: In Google News, you can design, brand, and configure the sections and content of your publication.
Publishers may use paywalls in Google News by Subscribe with Google to monetize their material.

Disclaimer: We cannot promise that you will be placed.

Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

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