Keyword Mapping and Brand value

digital identity, content marketing, search engine

Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

Keyword mapping saves time but can also limit you and make you lazy

The method of assigning relevant keywords to pages on your website depending on their purpose and subject is known as keyword mapping.
Assume you’ve already taken care of your site’s structure and gathered the requisite keywords on which you’d like to rate. So, you have a set of keywords and a list of webpages in front of you.
What you ought to do next is, of course, pair those two together!
It is precisely what a keyword map is! In the most basic type, it’s just a massive sheet separated into columns, with all of your keywords and pages spread out for you to handle. It may have “tags” for keywords, which are supplementary notes, facts about search frequency, keyword complexity, and so on.


A correctly constructed keyword map may be used for a variety of purposes, such as: To get the most complete picture of your pages’ results, look at not just how high each page ranks, but also what keywords it is expected to rank for.
And help you properly prioritize your optimization activities. Not all pages and keywords are made equal. Through viewing all of the details for pages and their related keywords, as well as their SEO stats, in one location, you will help organize your activities, seeing what needs to be streamlined right away and what can wait.
In order to arrange your internal binding. You’ll be able to better arrange your internal connection building, linking together linked sites, if your keywords are sorted into topics and mapped to specific webpages.
And ensure that everyone on the team understands what each page is going to be tailored for. A big team working with the whole website’s worth of content and pages may sometimes encounter scenarios in which certain team members may not have a solid grip on which pages are meant to be tailored with certain keywords. Using an up-to-date keyword map automatically fixes the challenge.

Stuffing ≈ Cannibalization

To efficiently stop keyword cannibalization, distribute the keywords equally throughout the domain. Knowing if identical keywords are being used on several sites can help you prevent making separate pages competing for the same rankings.
To identify flaws in your keyword targeting approach to have a better picture about what pages you really need to build by looking at which keywords aren’t covered by your website’s layout at all. Keyword mapping will and can be used to create not just a chart for your existing website, but also a map for the potential growth of your digital material. You’ll be able to determine what kind of content to produce based on the keywords that were left “uncared for.”
To stop material duplication. And for an expert webmaster, it may be difficult to keep track about what content has already been discussed on a big website.

Brand wins over high keyword rank

Sounds easy but focusing on the brand can sometimes bring you more traffic than focusing on too many keywords
Branded key phrase are the world’s fastest SEO win.
They’re also a valuable resource for content strategists.
These core insights are extremely strong. You can do the following in seconds:

  • Discover what the target group thinks about you.
  • Look into problems about your credibility.
  • Find out who the other opponents are.
  • See some holes in your content.


If anyone else is outranking you on your own topics, you should be aware of it and strive to outperform them. And you have a good chance of winning with these questions. They are concerned about you.
So, let’s search some words, refine them, and make the most out of our own labeled questions.
What exactly is a branded key phrasing?
A branded key phrasing is a search word that contains the name of a company, a combination of the name of a brand, or the name of a particular product. “Apple iPhone,” “Chicago Cubs parking,” and “Orbit Media blog” are a few examples.

They’re also referred to as navigational queries since people who check for them are primarily looking for a particular website or webpage. (For a breakdown of the three categories of keys, see the map at the end of this post.)
These keywords have very strong click-through rates. As people look for products, half or more of them go to the first page of results. They often draw the most talented tourists. (This is normally the brand, although it is not always the case.) The searcher is already familiar with the brand.
How can I find my branded key phrases?
They are easy to find. Here are three places to get branded key phrases.

  • Google autocomplete and suggestions
  • Related Searches
  • Check on Queries
Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

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