Pareto Principle of Content

content marketing

Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

In the first 20% should be what 80% are looking for

The Pareto principle (also known as the 80–20 theory, the maxim of the critical few, and the concept of factor sparsity) says that, for certain cases, approximately 80 percent of the consequences come from 20 percent of the triggers.

This seems to be clear and apparent from a conceptual standpoint. This theory, though, is scarcely applied in our everyday lives.

How many hours or days have you spent writing professional blog posts that never made it to the top of your site’s most famous list?
How many times have you wasted hours aimlessly searching for a screenshot or reading other people’s blog posts for ideas?
How many days have you wasted making minor improvements to your blog’s design that had little effect? Or are you spending your time writing speeches and presenting at conferences that just produce a blip in your Google Analytics?

Using the 80/20 Rule of Content

Although you could get the idea that the 80/20 maxim is just a random ratio repurposed by clever advertisers, it’s definitely not. Since 1906, the concept has developed from economic philosophy, to market theory, and finally to several areas of our everyday lives (think time!).

The disproportionate allocation of items calculated is observed by Pareto’s theorem. It makes no difference if it is related to income, sales, output, time, or material. The ratio is based on the assumption that certain measurements are spread unequally.

The 80/20 Rule of Content Marketing: How to Use It

Let us begin with the presumption that your content is excellent (of course, it is). Here’s a high-level overview of how to implement the 80/20 concept to content marketing:

Track Data Whether you’re making content for a website or forum, be sure to use analytics (Google Analytics or whatever stats are provided by a third-party platform). Details! Google Analytics is a brilliant tool; make use of it: Create UTM or trackable connections that connect back to your material. Analyze your traffic sources to see where your users are coming from.

Evaluate the 20% Don’t be too literal; what you’re searching for are the few activities that provide the best results; it doesn’t have to be precisely 20%. For instance, Google Analytics data can indicate that LinkedIn is the most popular source of traffic. Now that you realize that LinkedIn traffic drives our figurative 80% of outcomes, examine what you’re doing on LinkedIn to get that kind of traffic. Assume you’ve seen that posting content on LinkedIn with related hashtags is the most powerful cause. You’ll also see that tweets between 9 a.m. and 11 a.m. are the most popular form of post. As a consequence, plain intuition shows that tweeting with hashtags at a certain period on LinkedIn accounts for 20% of the activities and yields 80% of the data.

Raise the 20 percent Now that you realize what 20% is doing for you, it’s time to ramp up your efforts. What would be the next step?

Evaluate, Improve, and Repetition Examine the result Make use of data to optimize the operation. Rep for additional material. This is an oversimplified illustration. The method, however, is sound and can be extended to a variety of marketing targets such as email subscribers, e-commerce revenues, and so on. The most crucial thing is to do so, to use data and to evaluate your actions in order to limit the attention to those that have the greatest effect on the desired outcome.

Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

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