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Content

E-A-T your BrandBlueprint

content marketing, digital identity

Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

Domain authority will help you more to differentiate in a growing content market

The SEO Algorithm E-A-T is an acronym that stands for “experience, authority, and trust.”

Though not a proven ranking element, studies have shown that websites that change their content according to E-A-T guidelines will boost their rankings over time.

Google, according to Gary Illyes, may not have a single E-A-T ranking. It is not a single ranking criterion in Google’s core algorithm, but rather a set of algorithms that decide the utility, correctness, and relevancy of a website.

Considering using E-A-T as part of your content strategy?

The aim of E-A-T SEO is to create a plan focused on supplying your users with the most reliable, high-quality knowledge possible. When you do this on a regular basis, you gain authority in the business, which benefits both consumers and Google. Through time, you demonstrate that your website and authors are knowledgeable in the field.

When thinking about E-A-T and what it entails about your website, keep in mind that it is not a substitute for technological SEO. It’s also not the only thing that influences the website’s performance during algorithm changes.

E-A-T is not a simple or fast addition to the content strategy. In addition, unlike with technological SEO updates, you are unlikely to see an instant improvement in website results.

Practical Steps to a Successful E-A-T Strategy

And if you have a smaller, newer website, there are aspects that will help define your company as trustworthy and authoritative.

Writers who are experts

Hire subject-matter experts with experience in their field to give your content more credibility when writing on topics that fall into the *YMYL category. You should also include an author bio to highlight the writer’s qualifications.

The following should be included in an author’s bio:

  • Experience and abilities that are relevant
  • A connect to the author’s website or LinkedIn profile should be included.
  • The expert’s role. Are they a copywriter, researcher, or editor?

 

Dot your I’s and cross your T’s in grammar

Have you ever read an article and seen a mistake or a somewhat off sentence structure? Did it make you doubt the website’s, business’s, or author’s credibility? It is for the vast majority of consumers.

Grammar is not a rating consideration, according to Google, and there are better approaches to assess poor efficiency. Users’ behavior may show to Google that your web page is the strongest for addressing their questions if they expect a certain level of writing.

Produce content that is based on scientific consensus (DON’T WASTE TIME)

Pages that clearly dispute well-established medical opinion are regarded as poor authority and would certainly fall in search engine rankings.

“Users require high-quality details from reputable sources while reviewing products, particularly when items… reflect a significant investment/important life event,” according to Google’s Search Rater Guidelines. It also notes that “YMYL material that undermines well-established expert consensus” comes within the category of inherently misleading websites.

Online Sentiment and Reputation

Users just want to see top-rated firms in their queries, so reviews and ratings are essential everywhere. When you search for “Best Viennese Restaurant” on Google, you’ll see that the local information graph is configured to only display restaurants with a ranking of four or higher by design. How much future business will you be missing out on if your star rating isn’t up to par?

 

Quality Links and Citations

Each page on a website is graded by Google’s algorithm and assigned a PageRank ranking. Backlinks are a big factor in this equation.

Backlinks from websites with a high PageRank indicate that your information is commonly regarded as trustworthy and authoritative on a given topic.

Likewise, the inverse is real. If your website has ties from low-quality pages, this may be one of the reasons why it isn’t ranked well. (Consider submitting those pages via Googles Disavow Tool.)

This is also true with external ties. Include high-quality citations in your copy to back up information from reliable outlets, and ensure sure all websites adhere to your organization’s quality standards.

Good websites, on the whole, seem to connect to other good websites. Spammy pages, on the other hand, do not.

 

Updated Content

It is no longer enough for information to be applicable to a user’s search question in today’s digital world. It has to be beneficial. Determine if the content is worth upgrading whether it is old and has changed since it was released.

Accept shifts in the search environment whether the content is about a subject that would never alter. Is it more possible that users would use voice search to locate this information? When the users come from a mobile device, is the website designed for desktop? Are you using organized data markups to increase the chances of your website being included as a featured snippet?

Updating old content, especially if it was a high ranking page for your company, may often help boost your website’s search engine visibility.

You should always consider using aa auomtatic notification for outdated content.

 

Include a clear owner or author in a prominent location

According to Google’s Rater Guidelines, a website is deemed untrustworthy if there is no detail regarding the owner, unless there is a basis for confidentiality. Your website can have a simple way to reach your company and make your privacy or customer support policy clear.

One or more of the following page styles can be beneficial to your website:

Pages of phone numbers, physical addresses, email addresses, and contact forms. (These can be within one page.)

An editorial strategy explains how you deal with affiliates and advertisers to your customers. Having editorial standards helps you build and maintain your reputation as a reliable source of information.

 *Your Money or Your Life

say hi

Just send a mail, and we will get back to you.

hi@brandblueprint.eu

Bernhard Klug

Bernhard Klug

Digital Consultant & Transformation (Mostly it’s online marketing and branding.)

say hi

Just send a mail, and we will get back to you.

hi@brandblueprint.eu

BrandBlueprint